A forgotten detail about 2008: Hillary Clinton beat Obama 2–1 among Latinos in their primary and it wasn’t all name recognition — but big challenges still lie ahead to maintain huge Latino support for Democrats. One other one: the looming possibility of Jeb Bush.
Hillary Clinton applauds United Farm Workers President Arturo Rodriguez during a rally in Salinas, California, on Jan. 22, 2008.
Paul Sakuma / Associated Press
Republicans are keenly aware that they must begin to peel away Latino voters from Democrats, who gave President Obama 71% of their vote in 2012. But there's a huge problem for those 2016 efforts, rarely discussed and largely forgotten.
Hillary Clinton, the presumptive favorite for the Democratic nomination, beat Obama 2–1 among Latino voters in the 2008 primary. It wasn't just name recognition, either. The Clintons have a robust network of Latino leaders and activists, and long history with outreach that dates back to 1970s in Texas.
This is not to say Clinton's path is totally clear — her 2008 campaign was not without stumbles, and she faced difficult questions last year from activists on immigration. If Jeb Bush were the Republican nominee, some argue, he might actually compete for a significant share of Latino support, something activists aren't totally closed to. But there is no other candidate both as likely to win a party nomination and who will start with the established, enduring Latino support, as Clinton.
"Republicans have a Latino problem," said Alfonso Aguilar, a former official in the George W. Bush administration and director of the American Principles Project's Latino Partnership, which promotes conservative values to the Latino community. He described the Republican policies around immigration that put the party stuck between an Obama "amnesty" position and a Steve King "enforcement-only" stance.
"Hillary would be a formidable candidate with Hispanics," he said.
Even for a candidate who has been on the national stage for decades, Clinton's history with Latino voters goes back a surprisingly long way.
In 1972, when a young Hillary and Bill Clinton were working the ill-fated George McGovern campaign, she worked closely with well-respected union leader, Franklin Garcia, who took her under his wing as she helped register Latino voters in south Texas and along the Rio Grande Valley.
"Hispanics in South Texas were," she wrote in her 2003 memoir Living History, "understandably, wary of a blond girl from Chicago who didn't speak a word of Spanish." But Garcia "took me places I could never have gone alone and vouched for me to Mexican Americans who worried I might be from the immigration service or some other government agency." Garcia drove her and Bill across the border to Matamoros, a dive that had only a "decent mariachi band," she wrote, but where she indulged in barbecued cabrito, or goat.
Garry Mauro, one of her first contacts in Texas, told the San Antonio Express in 2008 that back then she had a "cultural affinity with Hispanics," asking questions and listening to their concerns, a dynamic that would be on display again, more than three decades later in Nevada, as she tried to woo an influential Latino activist.
Eddie Escobedo was a flashy dresser — suits and hats to match — and hotly in demand by Democratic politicians.
The owner of a radio station and El Mundo newspaper, both of which he used to great effect, the late Escobedo was an important ally for anyone who wanted to get their message out to Latinos in Nevada. That's why Brian Greenspun, a Clinton ally who runs the Greenspun Media Group (which includes the Las Vegas Sun, Las Vegas Weekly, and Las Vegas Magazine), invited Escobedo along with other minority leaders to his home for dinner to meet with Clinton as she was exploring a 2008 campaign.
"She had a way about her," says Eddie Escobedo Jr., who was at the dinner. His father died in 2010 and left El Mundo to him.
"The way my dad explained it, she was somebody you could talk to," Escobedo Jr. said. "She spoke from the heart and asked about what the Hispanic community was going through and what had to be done. My dad was taken aback by Hillary, by how she was able to communicate and listen and how she wanted to help Hispanics."
Escobedo supported Clinton "tooth and nail," his son says — but of course she did not win. Obama campaign senior advisers repeatedly went to the El Mundo offices to wear down the activist, and finally got him to take a call from Obama. The two eventually had a meeting at the MGM Grand in Las Vegas, where Escobedo presented Obama with a T-shirt and hat with the words "El Jefe" — the boss — on them.
When Escobedo died from cancer in 2010, the Clintons offered their condolences in a letter to the family and Obama called Escobedo Jr.
Courtesy Eddie Escobedo Jr.