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The Strange Devolution Of Obama Campaign Emails: 2008 Vs. 2012

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Is it me, or have they gotten dumber? A comparison of the same thirty-day period in both cycles.

2008 Obama campaign emails: June 24 - July 24

2008 Obama campaign emails: June 24 - July 24

Back then, the Obama campaign's emails often had data, strategy and an air of knowingness.

2012 Obama campaign emails: June 24 - July 24

2012 Obama campaign emails: June 24 - July 24

The poll numbers and strategy videos are gone. Now, the campaign's emails are often hectoring, manipulative and full of angst, and there are just way more of them.


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