The candidate ran a half-hour ad in 1994, and is looking to do the same this election.
Fox News reported, then retracted, on Tuesday that the Romney campaign was planning on running a 30-minute informercial in battleground states, to speak directly to voters in the days leading up to the election. The speculated spots could be similar to a half-hour infomercial Romney ran in the dwindling days of 1994 campaign -- that he spent $100,000 of his own money to run -- featuring a town hall meeting with voters.
"I want to make sure in the last days of the campaign we are talking about issues and not 30-second sound bites," Romney said on the ad in 1994.
Romney was trailing then-Senator Ted Kennedy by 57%-37% margin at the time of the ad.
"I believe I will win this race by concentrating voters' attention on issues, because the voters line up with me on issues they really care about," Romney added on why he was running the ad.
The ad ran on three local Boston stations according to the Boston Globe.